Dark Analytics Market Size, Trends, SWOT, PEST, Porter’s Analysis, For 2020–2028
Adoption of artificial intelligence and machine learning for dark data analysis is propelling the market growth. Market Size – USD 421.8 Million in 2019, Market Growth - CAGR of 24.9%, Market Trends – Advent of digitization has increased e-commerce sales. The Global Dark Analytics market is forecasted to reach USD 2,269.9 Million by 2028, according to a new report by Reports and Data. Data Analytics refers to the use of dark data to analyze and provide insights about customers, markets, and organizations. Dark data refers to the unused digital information. Employees, consumers, and businesses provide various information using sources like social media, IoT, financial transactions, and so on. From the data, relevant information is stored and used by interested users. But a section of unused data; the left behind is referred to as 'dark' data. By using machine learning and artificial intelligence, the largely unusable data can be structured and put that in order to make it